Marketing food products with a trade show display used to be a logistical nightmare. As technology has improved, culinary displays have become more common. Increasingly, chefs will seek inspiration at cuisine and wine tastings. This knowledge will help you understand the new ways to use trade show exhibits to market food, and how you can get the best results if you decide to try it. Convention booths have always been the go-to for marketers who want to make an in-person impression. The booths tend to have very strong imagery which makes it easy to reinforce a brand. It’s not surprising that the energetic restaurant and cuisine industry has expanded into this field. Cuisine preparation is by its nature something which attracts attention; cooks want to find what is being offered. Trade show exhibits facilitate that exchange.
Wine has been more readily exhibited than many other forms of food and drink. This is partially due to the difficulty of maintaining food at optimal temperatures at the show, but also due to demand. Individuals enjoy collecting wine from all over the world and have for decades; only in recent years has the enjoyment of worldwide cuisine extended to local shores.